Our data partner adsquare just released a new buyers guide to mobile audience data. Thank you for sharing.
“Our whitepaper reveals which campaign goals mobile data is best used for, the types of mobile data available on the market and exactly how this data can be employed in campaign planning. It also explores privacy concerns, audience modelling methods and onboarding capabilities, among other themes essential to any successful mobile programmatic strategy. “
The whitepaper is available as download here.
Within the Splicky DSP you have access to the full potential of 3rd party data (Splicky screenshot – audience targeting options). Just register here and start your campaigns!