Tag Archives: self-serve platform

Buyers Guide to Mobile Audience data

Our data partner adsquare just released a new buyers guide to mobile audience data. Thank you for sharing.

adsquare - New Whitepaper “Buyer’s Guide to Mobile Audience Data”

“Our whitepaper reveals which campaign goals mobile data is best used for, the types of mobile data available on the market and exactly how this data can be employed in campaign planning. It also explores privacy concerns, audience modelling methods and onboarding capabilities, among other themes essential to any successful mobile programmatic strategy.

The whitepaper is available as download here.

Within the Splicky DSP you have access to the full potential of 3rd party data (Splicky screenshot – audience targeting options).  Just register here and start your campaigns!

splicky 3rd party audience targeting

Splicky – New interface and features

Today, we have updated our self-serve platform to help you create and setup campaigns much faster and easier than ever before.

Some of the new features include an enhanced UX with the ability to add and remove targeting settings with ease.

We’ve partnered with some of the best Data Providers in the Mobile Ad-tech space which enables all Advertisers to target by Audience.

Our reporting interface has been completely revamped which displays the data in a more presentable manner and can be customized to your preference.

Our Private Marketplace (PMP) is now fully available for those Advertisers wanting to buy large guaranteed volumes of traffic with specific Publishers outside the live auction environment.

We have updated our feature for creating Publisher black/whitelists – now you can create your own Global list and import them to any campaign.

Check out our platform today!

Splicky new interface 2015
Splicky new interface 2015

Worldwide Mobile Ad Spend

It is estimated by 2017, Advertisers will spend over $59.67 billion (U.S. dollars) on mobile advertising worldwide. Our chart visualises the past and future growth per year from 2010 to 2017 and as you can see, the upward trend shows no sign of stagnating. In fact, the worldwide spend is expected to grow even further as more Advertisers shift a significant portion of their marketing budget to mobile.

With Splicky, marketers can easily access worldwide real-time bidding (RTB) inventory on mobile using just one easy to use self-serve platform. Whether you are a Direct Advertiser or an Agency, if you require performance or branding, we can deliver on all fronts.

Launch your mobile ad campaigns with Splicky today.


Mobile Ad Spend 2010-2017
Worldwide Mobile Ad Spend 2010-2017