In one of the biggest events of the year concerning all things mobile in Barcelona, there were a number of announcements and insights – so for those that were unable to attend the event, here are some of the talked about subjects in which we encountered.
“Wearables” is now a hot topic, the event was dominated by watches, VR headsets and other related products, so this gave a huge insight into the future of wearable technology.
Another popular subject was mobile payments. With Apple having already started their rollout, Samsung are also hot on the trail to incorporate an easy to use payment solution for consumers. With other known payment providers including PayPal, Visa and similar looking at mobile as a payment channel, paying for items or transferring money via our mobile device does not seem that far away.
Of course, being in Barcelona had plenty of fantastic networking events to choose from and a chance to catch up with industry peers and to meet new acquaintances at some great locations. One thing that was noticeable, the number of agencies and marketers in attendance is increasing year-on-year, meaning attending was certainly beneficial for Splicky and we shall certainly be attending next year.
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