Tag Archives: mobile advertising

Meet Splicky at dmexco in Cologne / Hall 8.1 booth E051


Meet Splicky @Dmexco 2016 in Cologne

Dmexco – The biggest international trade fair for digital marketing in Europe. Here is where media professionals, visionaries and creative thinkers meet! Last year dmexco had more than 950 exhibitors and more than 50’000 visitors.

At Splicky,  your dedicated Mobile DSP, we are looking forward to interesting conversations about programmatic Mobile Advertising, Mobile Video, TV Targeting, App Promotions and more…

At this years show we celebrate our latest programmatic targeting features and digital expertise:


TV-Targeting | Broadcast Mobile Ads simultaneously to TV Spots
Digital-Out-of-Home | Data based buying of Ads on Big Screens
Splicky & Goldbach Group | Joint digital services as member of the Group


This year you’ll find us in the fabulous Hall 8.1. at booth E051 sharing a booth with our friends at  YOC Mobile Advertising.

Stay cool & smooth and don’t miss to get a smoothie* at our booth 😉



* while stocks last…

Quick Recap – Mobile Ad Summit in Berlin (21st April)

Just recently we’ve been to the Adzine – Mobile Ad Summit in Berlin.

It’s been a pleasure to meet all Mobilistas & Tech-Suppliers from all over Germany, as well as media planners from top agencies and advertisers.

As Mobile Advertising has been a big BuzzWord for the last years, the event helped to understand the current situation in Mobile Advertising, and furthermore educated attendees on how to create good campaigns.

Panel about Mobile Programmatic, Mobile Ad Summit Berlin
Alexander Schott vom Admanager Forum moderierte das Programmatic Panel mit Patrick Kollmann (Addapptr) Holger Mevs (Adform),Heiko Kasper (Splicky) und Dirk Kraus (YOC)., Foto: Sera-Zöhre Kurc Photagraphy ©ADZINE

Mobile Programmatic on the rise?

Splicky was invited to take part on a panel discussion about the state of Mobile Programmatic in Germany.  All participants have seen a tremendous increase of campaigns processed via programmatic mobile over the last two years. Furthermore it was mentioned that Native Advertising and especially Mobile Video will drive the mobile ad market in the near future, especially on programmatic. However some market standards need to be implemented on the way.

To sum it up, from our point of view it has been a very good event. However, we would love to see more advertisers coming to events like this to discuss about Mobile Advertising and its effect on their business.

Here you can read an adzine article about the event. (in German)

Thank you @Adzine for inviting us to the panel, it has been a pleasure.

Buyers Guide to Mobile Audience data

Our data partner adsquare just released a new buyers guide to mobile audience data. Thank you for sharing.

adsquare - New Whitepaper “Buyer’s Guide to Mobile Audience Data”

“Our whitepaper reveals which campaign goals mobile data is best used for, the types of mobile data available on the market and exactly how this data can be employed in campaign planning. It also explores privacy concerns, audience modelling methods and onboarding capabilities, among other themes essential to any successful mobile programmatic strategy.

The whitepaper is available as download here.

Within the Splicky DSP you have access to the full potential of 3rd party data (Splicky screenshot – audience targeting options).  Just register here and start your campaigns!

splicky 3rd party audience targeting

$100+ billion to be spent in 2016 for Mobile Ads

eMarketer have claimed that mobile ad spending will rise above $100 in 2016 and will account for more than 50% of all digital ads.

As the number of consumers with mobile smartphone devices
continues to rise (especially in developing markets), Marketers are naturally following with mobile advertising dollars.

With no surprise, U.S. and China are driving the early growth but by 2018, it is predicted Brazil and Indonesia will jump significantly in the mobile ad market spend.

For more detailed information, please visit eMarketer

eMarketer’s mobile ad spending chart
eMarketer’s mobile ad spending chart