Category: Digital Out of Home

Splicky (Jaduda GmbH) explains how digital-out-of-home has evolved at the second Swiss DOOH Summit in Küsnacht. Read more here: https://invidis.de/2017/09/swiss-dooh-summit-2016-spannende-diskussionen-ueber-technologien-und-trends/...

At the end of September we added the functionality to run programmatic campaigns on Digital Out-of-Home screens. This Feature is released for beta Clients and first campaigns are delivered. As part of the Goldbach Group we are proud to have been part of the latest campaign which has been...

What is already on the programmatic DOOH market and what homework does the industry still have to do? Our CEO Sven Ruppert talks about this in an interview with persönlich, the online portal of the Swiss communications industry. https://www.persoenlich.com/marketing/wir-haben-noch-ein-paar-hausaufgaben-zu-machen...

What do people do when they watch TV? What do you do, when you watch TV? PEOPLE USE THEIR SMARTPHONES WHILE WATCHING TV Well, you might not be surprised that people tend to use their smartphone or tablet while watching TV.  A study of MEC and Goldbach Austria found...

The IAB Netherlands announced that spending on digital programmaticdisplay totalled $190.4 million in 2014 which represented year-over-year growth of 38.9%. This trend is going to continue with mobie and video being the key drivers. From the below chart, mobile accounted for more than 26% of the totalprogrammatic display ad...