Programmatic Digital Ad Spending – Netherlands
Posted On May 11, 2015
The IAB Netherlands announced that spending on digital programmatic
display totalled $190.4 million in 2014 which represented year-over-year growth of 38.9%. This trend is going to continue with mobie and video being the key drivers.
From the below chart, mobile accounted for more than 26% of the total
programmatic display ad spending in 2014 which was up from 12% in 2013.
For more detailed insights, please visit eMarketer
![Programmatic Ad Spending Soars in the Netherlands](http://blog.splicky.com/wp-content/uploads/2015/05/Screen-Shot-2015-05-11-at-11.05.04-232x300.png)
Programmatic Ad Spending Soars in the Netherlands