Collaboration enables visibility of visitor flows in the area of Programmatic DOOH for the first time
Berlin, 23.10.2019. The Berlin-based company Jaduda with its DSP Splicky and the data marketplace adsquare are jointly launching the product ‘Real-Time Footfall Measurement’. From now on, the movement flows of users who are addressed by the media mobile or DOOH can be analysed in real time and better displayed. With the data obtained, programmatic campaigns can be optimised simultaneously and customers can be addressed even more precisely. The new approach is currently being used in Germany and England. The cooperation will soon be extended to Austria and Switzerland.
Sven Ruppert, CEO of Jaduda: “Adsquare has been an important partner of Splicky for years in targeting mobile users. By integrating their Footfall product into our DSP, visitor flows to the POS can be made visible. The newly gained transparency enables us to calculate the impact of our clients’ mobile and DOOH campaigns even more precisely and to improve their targeting. Especially for the DOOH medium, this is another important step towards an even more dynamic delivery of advertising messages. We look forward to further deepening our existing cooperation with adquare.”
Tom Laband, CEO and co-founder of adsquare, added: “Attributing customer visits to an OOH campaign has been challenging to date. Our new real-time footfall measurement integration with Splicky helps advertisers truly understand the effectiveness of OOH campaigns and improve ad strategy. To do this, we rely on consented transactional data from app publishers who have integrated a corresponding SDK.”
It will now be possible to store your own lists of branches or points of interest directly in the DSP. For these points, Splicky will document the change in visitor numbers based on adsquare data and automatically calculate a correlation to the impact of mobile advertising environments or playout on specific DOOH screens. Thanks to this data, Splicky’s customers can optimise their campaign and increase the efficiency of their campaigns.
Sven Ruppert adds: “Various campaigns where Footfall measurement has already been carried out for analysis after the end of the campaign prove the potential of the data. We are very pleased to be able to offer our customers this analysis option already during the campaign in the future.”
Further information: Jaduda
+49 30 609 402 83
The company profile of Jaduda GmbH
We develop and operate our own multiscreen demand side platform Splicky, thereby opening up a new dimension of multiscreen marketing for our customers. Splicky enables advertisers and agencies to buy advertising space on mobile devices, digital-out-of-home (DOOH) screens or connected TV (CTV) programmatically by means of cost per impression and other response-oriented forms of billing. This gives our customers simple and fast access to a wide range of mobile, DOOH and CTV ad exchanges. As a specialist, we can offer support for all questions relating to mobile advertising. Jaduda GmbH is a subsidiary of Goldbach Group AG based in Küsnacht Zurich. Goldbach Group AG is active in Switzerland, Austria and Germany and belongs to Tamedia, the leading private media group in Switzerland.
adsquare is a data marketplace founded in Berlin in 2012 with further locations in New York, London, Paris, Milan, Madrid and Singapore. adsquare operates the world’s leading marketplace for mobile data with its so-called “Audience Management Platform” (AMP) and offers advertisers and agencies solutions in the areas of targeting, measurement and insights.