Splicky and Broadsign, based in Canada, are starting the new year with a worldwide cooperation. Splicky now includes the programmatic inventory of Broadsign. In the DACH market, Jaduda also has more than 37,000 DooH screens in 20 categories with its DSP Splicky.
Vince Banks, Vice President, Programmatic Sales Operations at Broadsign on the cooperation: “We are very pleased about the cooperation with jaduda and Splicky. We are giving media buyers the opportunity to further leverage the potential of digital out-of-home and reach an even larger audience. Our large bright screens achieve a high level of attention and are an ideal complement to Splicky’s MultiScreen offers.
Our CEO Sven Ruppert on the new partner: “The partnership with Broadsign enables our customers to programmatically buy attention-grabbing DooH screens internationally. It illustrates our ambition to become one of the leading DSP providers in the DooH sector. Thanks to our access to global mobile reach, our clients have unique opportunities to combine mobile and DooH media.”
As is already the case with mobile campaigns, advertisers can also choose from various targeting options for their DOOH campaigns, such as location, category, time, target group and weather targeting. In addition, advertisers can target their advertising via white and black lists to explicitly select or exclude individual publishers. These comprehensive targeting options are the basis for an efficient addressing of target groups and also enable the creative coupling of mobile and DooH channels in campaigns.