At the end of September we added the functionality to run programmatic campaigns on Digital Out-of-Home screens. This Feature is released for beta Clients and first campaigns are delivered.
As part of the Goldbach Group we are proud to have been part of the latest campaign which has been delivered for car manufacturer Opel and media agency Carat Switzerland AG. For more information please read here. (in German)
As Gabriel Blume, Sales Director der Goldbach Media (Switzerland) AG says: „With this succesful first campaign we showed that our customers can utilize the advantages of programmatic buying in digital Out-of-home advertising. Carat has become a first mover to make this new targeting possibilities available for their client Opel.“
Via Splicky, programmatic DOOH campaigns can be distributed on screens of various shopping and travelrelated locations like petrol stations, small shops, post offices, shopping areas and malls in Austria and Switzerland combined with targetings like weather, audiences and time.
Please get in touch if you’d like to know more about programmatic DOOH.