Programmatic Share of Digital Ad Revenue (US)

Business Insider has recently published their new in-depth research on present and future programmatic and real-time bidding ad spend in the US.

They claim “Total US programmatic ad revenue will top nearly $15 billion this year” – Business Insider.

What is fueling this growth? Well, it appears mobile and video RTB are the main factors behind the exponential growth.

BI also claim that four-fifths of agencies as well as brands are
already taking advantage of the programmatic method of buying
display ads.

To find out more in-depth analysis, visit Business Insider

Don’t forget to start your programmatic ad campaigns with Splicky today.

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Mobile Real-Time-Advertising for everyone? Affiliates, Advertisers, Agencies…

We recently attended TactixX in Munich to discuss the benefits of Mobile RTA and what to be aware of when using that technology to attendees visiting the event. Furthermore, we also shared our thoughts about performance-based campaigns on Mobile RTA. Our slot in the speakers corner was on the 25th of March and it was a thoroughly worthwhile event to meet our industry peers.

In case you missed the presentation held by Heiko Kasper our Director of Business Development, we have uploaded it for you on Slideshare (in German):

eMarketer forecasts

Today eMarketer released some insightful forecasts for mobile advertising spending and predicts mobile will surpass desktop by next year. In-app mobile ad spending in the US is expected to double from 2014 and will be just shy of $30 billion for this year.

“This year, app spending will outpace mobile web browser ad dollars nearly 3-to-1” eMarketer predicts.

As Marketers are now much better equipped to target users on mobile devices using a variety of creative solutions, it’s not surprising to hear mobile spending is going to overtake advertising on the desktop.

For more detailed insights click here

Launch your mobile ad campaigns with Splicky today.

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Access Mobile Native Inventory with Uplike

Uplike is one of the most popular social networking apps available on iOS and Android, where users can share, discover interests with friends, family and the rest of the world. With over 80% of their users between the ages of 18-24 and 61% being female, this is a great way for Brands to target their audience through Uplike.

With Splicky, you can now target Uplike with your Mobile Ad
campaigns and access their full native inventory via our self-serve platform.

Launch your mobile ad campaigns with Splicky today.

Uplike Native Inventory
Uplike via Splicky

Native Inventory now available with Tagged

To further increase our reach for Native inventory, we now have
access to Tagged on Android, one of the best social networks
available for meeting new people, making friends, chat, flirt and
dating either locally or worldwide.

The userbase is 65% female and the majority of inventory currently available is from the US, UK, Malaysia and the Philippines.

Don’t forget, you can target by App Name and Mobile Site URL with Splicky, so start bidding for all Mobile RTB inventory today.

Launch your mobile ad campaigns with Splicky today.