Tag Archives: rich media

Berlin Mobile Companies see changes in App-Advertising!


Berlin Mobile Companies rock! 😉

Hurrah! We’ve been mentioned in an Article by Adzine regarding  companies that started in providing services for app promotions and nowadays also offer products for brand awareness. The article let’s some of Berlin based mobile companies (Glispa, Fyber, Splicky) explain what changed and  why.

  • Not only Gaming advertisers focus on mobile traffic, therefore customer base has  grown more heterogen, which leads to additional requirements reflecting new types of advertisers.
  • New products like TV Sync have been developed for advertisers to reach users on their smartphones while they watch TV.
  • Further more former Ad Networks nowadays offer their inventory via RTA and restructure themselves as SSPs.
  • Conversion optimization beyond installs gets more important.
  • Besides using  programmatic advertising, some companies also value Influencer Marketing via social channels like Youtube to gain access to new users.

Here you can find the Adzine article in full (German version only).



61% of Impressions from Apps say Celtra

In February 2015, Celtra informed the industry that 61% of all mobile ad impressions in Q4 2014 were served in apps compared with web browsers based on the campaigns which ran on their platform.

iOS marginally came out on top regarding impressions served at 53% whilst Android achieved 44% respectfully. In terms of devices, 87% came from smartphones with 13% on tablets.

For more detailed information visit the Celtra website: http://www.celtra.com/knowledge

Splicky is directly integrated with Celtra which allows Advertisers and Agencies access to a single platform for streamlined ad creation, performance optimised serving and consolidating reporting with common metrics across all screens using rich media and video.

Launch your mobile ad campaigns with Splicky today