Mobile RTB shows explosive growth
PulsePoint released eye-opening statistics in March 2015 which showed tremendous growth in mobile ad inventory and spending worldwide for real-time bidding (RTB) ads during Q4 2014.
RTB inventory growth were strongest in Asia with close to 192% whilst Europe rose to 177.4% and 150.4% in North America
respectively. Based on the current trend, this growth does not
appear to be slowing down anytime in the near future.
Inventory growth was not the only data given – RTB ad spending is just as impressive. Asia and Europe spending on mobile RTB jumped to 330%. These are startling numbers and what makes these
statistics even more groundbreaking, the spending growth rates were higher than that of desktop.
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