Month: May 2015

App Annie have released an interesting chart detailing theworldwide growth of Google Play. The chart illustrates Google Play downloads and app revenuebroken down between Games and Applications. With gaming revenues rising significantly year-on-year, the market share Google Play continues to grow both in developed anddeveloping regions. For more detailed...

Today, we have updated our self-serve platform to help you create and setup campaigns much faster and easier than ever before. Some of the new features include an enhanced UX with the ability to add and remove targeting settings with ease. We’ve partnered with some of the best Data...

The IAB Netherlands announced that spending on digital programmaticdisplay totalled $190.4 million in 2014 which represented year-over-year growth of 38.9%. This trend is going to continue with mobie and video being the key drivers. From the below chart, mobile accounted for more than 26% of the totalprogrammatic display ad...

Digital video viewing across devices is growing according to new figuresreleased by eMarketer. In the US this year, adults will spend an average of 1 hour, 16 minutes each day with video on digital devices – compare that to 2011, where the time spent came up to 21 minutes...