$100+ billion to be spent in 2016 for Mobile Ads

eMarketer have claimed that mobile ad spending will rise above $100 in 2016 and will account for more than 50% of all digital ads.

As the number of consumers with mobile smartphone devices
continues to rise (especially in developing markets), Marketers are naturally following with mobile advertising dollars.

With no surprise, U.S. and China are driving the early growth but by 2018, it is predicted Brazil and Indonesia will jump significantly in the mobile ad market spend.

For more detailed information, please visit eMarketer

eMarketer’s mobile ad spending chart
eMarketer’s mobile ad spending chart

76% of Brand Marketers Recognise benefits of programmatic

An interesting survey recently commissioned by the IAB found that 76% of brand marketers consider programmatic buying as
important but surprisingly, only 27% of them are actually purchasing ads programmatically in the mobile space.

Of those brand marketers that do actively use programmatic
methods, overall 87% say they are happy with the performance of their mobile ads. Furthermore, 14% say their marketing budgets for mobile advertising is expected to increase by more than 50% over the next two years.

For more detailed information, please visit DMNews

Don’t forget to launch your mobile ad campaigns with Splicky today.



As a special one-off promotion for the rest of April, any Advertiser who uploads $1k to their account and notifies us by email, we will automatically credit their account with an extra $100 FREE as a goodwill gesture!

  • Offer ends 30th April 2015
  • Advertiser must upload $1000 before credit can be added
  • Advertiser must notify Splicky by User Account email the
    Support Team with the subject line “APRIL PROMO”
  • Promotion available once per Advertiser account

(Credit currency based on Advertiser Account settings)

Don’t forget to top-up your account today and get $100 FREE!


April 2015 Promotion
April 2015 Promotion