Tag Archives: Programmatic

Meet Splicky at dmexco in Cologne / Hall 8.1 booth E051


Meet Splicky @Dmexco 2016 in Cologne

Dmexco – The biggest international trade fair for digital marketing in Europe. Here is where media professionals, visionaries and creative thinkers meet! Last year dmexco had more than 950 exhibitors and more than 50’000 visitors.

At Splicky,  your dedicated Mobile DSP, we are looking forward to interesting conversations about programmatic Mobile Advertising, Mobile Video, TV Targeting, App Promotions and more…

At this years show we celebrate our latest programmatic targeting features and digital expertise:


TV-Targeting | Broadcast Mobile Ads simultaneously to TV Spots
Digital-Out-of-Home | Data based buying of Ads on Big Screens
Splicky & Goldbach Group | Joint digital services as member of the Group


This year you’ll find us in the fabulous Hall 8.1. at booth E051 sharing a booth with our friends at  YOC Mobile Advertising.

Stay cool & smooth and don’t miss to get a smoothie* at our booth 😉



* while stocks last…

Quick Recap – Mobile Ad Summit in Berlin (21st April)

Just recently we’ve been to the Adzine – Mobile Ad Summit in Berlin.

It’s been a pleasure to meet all Mobilistas & Tech-Suppliers from all over Germany, as well as media planners from top agencies and advertisers.

As Mobile Advertising has been a big BuzzWord for the last years, the event helped to understand the current situation in Mobile Advertising, and furthermore educated attendees on how to create good campaigns.

Panel about Mobile Programmatic, Mobile Ad Summit Berlin
Alexander Schott vom Admanager Forum moderierte das Programmatic Panel mit Patrick Kollmann (Addapptr) Holger Mevs (Adform),Heiko Kasper (Splicky) und Dirk Kraus (YOC)., Foto: Sera-Zöhre Kurc Photagraphy ©ADZINE

Mobile Programmatic on the rise?

Splicky was invited to take part on a panel discussion about the state of Mobile Programmatic in Germany.  All participants have seen a tremendous increase of campaigns processed via programmatic mobile over the last two years. Furthermore it was mentioned that Native Advertising and especially Mobile Video will drive the mobile ad market in the near future, especially on programmatic. However some market standards need to be implemented on the way.

To sum it up, from our point of view it has been a very good event. However, we would love to see more advertisers coming to events like this to discuss about Mobile Advertising and its effect on their business.

Here you can read an adzine article about the event. (in German)

Thank you @Adzine for inviting us to the panel, it has been a pleasure.

Advantages of Programmatic for Mobile Ads

The IAB yesterday released the Mobile Programmatic Playbook to further educate Marketers in the power of using programmatic
solutions for mobile ads. The link can be found here: http://www.iab.net/mobileprogrammatic

Having the ability to communicate and deliver your products or
services to the right users at the right time and location is invaluable especially when Mobile Ad spending continues to grow year-on-year.

The buying and selling of ad space using automation has long been present in the desktop space and mobile has now caught-up but with greater features. For example, Marketers can access data on specific devices, operating system and geo-location even down to within 50 meters (if required)– all this data and more can be accessed and used in real-time, so it is not surprising that so many Advertisers are actively making Programmatic ad buying as a necessity.

Splicky offers Marketers access to all global mobile Real-time
Bidding (RTB) inventory all within one easy to use,
self-serving platform.

Register for a free account today and launch your Mobile Ad
campaigns today.