Tag Archives: PMP

Splicky – New interface and features

Today, we have updated our self-serve platform to help you create and setup campaigns much faster and easier than ever before.

Some of the new features include an enhanced UX with the ability to add and remove targeting settings with ease.

We’ve partnered with some of the best Data Providers in the Mobile Ad-tech space which enables all Advertisers to target by Audience.

Our reporting interface has been completely revamped which displays the data in a more presentable manner and can be customized to your preference.

Our Private Marketplace (PMP) is now fully available for those Advertisers wanting to buy large guaranteed volumes of traffic with specific Publishers outside the live auction environment.

We have updated our feature for creating Publisher black/whitelists – now you can create your own Global list and import them to any campaign.

Check out our platform today!

Splicky new interface 2015
Splicky new interface 2015

Splicky adds Private Marketplace

As of today, Splicky has officially been certified to run on the Mopub Private Marketplace which operates the world’s largest real-time bidding (RTB) exchange for mobile in-app ads. A big thanks to the fantastic MoPub team for working closely with our “Smooth” Tech Team to enable this important feature and functionality to become available to our Advertisers.

Private Marketplace (PMP) allows Publishers to offer their premium inventory in a much smaller auction environment. The benefit for Advertisers, is that premium inventory can be accessed
with significantly less competition.

A PMP benefits all parties – Publishers can open-up their inventory in a much controlled environment and gives them more flexibility in terms of what Advertisers can access their Ad space.
This is essential when (for example) Publishers demand brand-safe only Advertisers.

For Advertisers, the ability to access inventory programmatically in a non-competitive environment is a huge advantage, especially when it comes to premium traffic.

As Splicky continues to evolve, we are extremely excited to now include a PMP for Advertiser wanting to access premium inventory with our Mobile Demand Side Platform (DSP).

Register for a free account with Splicky and launch your
mobile campaigns today.