An interesting survey recently commissioned by the IAB found that 76% of brand marketers consider programmatic buying as
important but surprisingly, only 27% of them are actually purchasing ads programmatically in the mobile space.
Of those brand marketers that do actively use programmatic
methods, overall 87% say they are happy with the performance of their mobile ads. Furthermore, 14% say their marketing budgets for mobile advertising is expected to increase by more than 50% over the next two years.
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