Tag Archives: Mobile Programmatic Advertising

New whitepaper about Mobile Programmatic Advertising, by BVDW


German BVDW, an organisation that represents the interests of companies in the field of digital marketing, has freshly published a whitepaper that gives a guidedance about Mobile Programmatic Advertising.   We’re glad that we (Jaduda) have been asked to share some of our insights to a greater audience.

The whitepaper contains information about the German Mobile Programmatic Market and puts this as well into an international context. Furthermore it helps to understand how Mobile is different regarding use cases, formats, creativity and what this influences may have for a programmatic strategy. It also covers technical aspects regarding the distribution of ads In-App or on Mobile Web, as well as what information or data is accesible in bid requests. Additionally it provides information about tracking in a Post-Cookie-Era, about user acquisition and re-engagement of users.

Further information about the Whitepaper here (in German).

Download the full whitepaper as PDF document, for free. (in German)


Splicky attends MWC 2016 in Barcelona / Meet us!


We will attend Mobile World Congress in Barcelona. As last year we won’t have a booth but we will be present on the ground and as well at the events in the evening.

Our Schedule is already packed and we are looking forward to watch great presentations, get the latest tech-gossip and of course meet you there.

If you’d like to meet up –  please click here to schedule a meeting.

Thumbs up that the weather will be good 😉