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The IAB yesterday released the Mobile Programmatic Playbook to further educate Marketers in the power of using programmatic solutions for mobile ads. The link can be found here: http://www.iab.net/mobileprogrammatic Having the ability to communicate and deliver your products or services to the right users at the right time and...

The numbers tell the story. The spend in mobile advertising has been phenomenal over the past few years and Gartner have predicted the market will be worth well over $41.9 billion by 2017. Now that we are fully underway in 2015, what are we to expect for this year...