Tag Archives: iOS

Southeast Asia – Mobile Gaming

Based on App Annie statistics, Google’s platform for game
downloads is Southeast Asia’s fastest-growing mobile market.
Compared with Apple, Android’s platform Google Play is well ahead in terms of actual downloads as much as four-times over.

According to App Annie, the Games vertical in Southeast Asia is the highest ranking app category for both Google Play and iOS App Store.

Whilst Google Play dominates downloads, iOS comes out on top in terms of actual revenues and almost doubled from the previous year’s results.

App Annie - Mobile Game Downloads SEA
App Annie – Mobile Game Downloads SEA

61% of Impressions from Apps say Celtra

In February 2015, Celtra informed the industry that 61% of all mobile ad impressions in Q4 2014 were served in apps compared with web browsers based on the campaigns which ran on their platform.

iOS marginally came out on top regarding impressions served at 53% whilst Android achieved 44% respectfully. In terms of devices, 87% came from smartphones with 13% on tablets.

For more detailed information visit the Celtra website: http://www.celtra.com/knowledge

Splicky is directly integrated with Celtra which allows Advertisers and Agencies access to a single platform for streamlined ad creation, performance optimised serving and consolidating reporting with common metrics across all screens using rich media and video.

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