Category: Industry news

Did you know half of all Ad spend by Marketers in the UK for 2015 will be spent on Digital for the first time…with “mobile” being asignificant percentage. As the time spent by consumers on portable devices continues to grow, this trend has come as no surprise. View our infograph for...

In one of the biggest events of the year concerning all things mobile in Barcelona, there were a number of announcements and insights – so for those that were unable to attend the event, here are some of the talked about subjects in which we encountered. “Wearables” is now...

It is estimated by 2017, Advertisers will spend over $59.67 billion (U.S. dollars) on mobile advertising worldwide. Our chart visualises the past and future growth per year from 2010 to 2017 and as you can see, the upward trend shows no sign of stagnating. In fact, the worldwide spend is expected to grow...

In February 2015, Celtra informed the industry that 61% of all mobile ad impressions in Q4 2014 were served in apps compared with web browsers based on the campaigns which ran on their platform. iOS marginally came out on top regarding impressions served at 53% whilst Android achieved 44%...