Category: Digital Out of Home

An exciting conversation about the status and outlook for fully automated booking of digital out-of-home advertising in the DACH region and what we can expect in the coming months...

Digital Out of Home, also known as DOOH, is an interesting topic which has been becoming ever more popular over the past few years. The mobile advertising industry has seen many significant changes with demand and requirements from both advertisers and publishers growing at an advanced rate. With our...

WITH THE CAMPAIGN FOR THE NEW LEMAN EXPRESS, OUT OF HOME MEDIA SA, JADUDA AND NEO ADVERTISING REVOLUTIONISE MEDIA PLANNING BY LAUNCHING THE FIRST PROGRAMMATIC DOOHCAMPAIGN IN SWITZERLAND. Geneva – 19 December 2019 | A major advertising campaign has been running since Monday 16 December 2019, the official start-up...

BERLIN – June 3, 2019 – (https://www.newswire.com) ​​​​​Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on Jaduda’s Splicky DSP, crossing three national borders and delivering in seven major cities. Utilizing multiple integrated DOOH networks and SSP platforms, including Broadsign, Viooh...

It’s been 2 years since Splicky has launched its DOOH programmatic DSP offering. What have we learned? Top 5 takeaways 1: You’ve got to start somewhere Or one can say “baby steps.” There are clear benefits to automatizing the DOOH buying process (we’ll cover this later), but as an...