Programmatic advertising grows by almost 40 percent

According to the Bundesverband Digitale Wirtschaft (BVDW) e.V. (Federal Association of the Digital Economy), the revenue volume generated by programmatic advertising in Germany in the first half of 2017 was 37 percent higher than the previous year’s figure at 353 million euros. More information and figures are available in the BVDW’s new Programmatic Advertising Compass 2017/2018. more

Download now! In the article ” Mobile Programmatic: What advertisers should consider”, Splicky CEO Sven Ruppert provides practical insights.