Month: March 2015

Business Insider has recently published their new in-depth research on present and future programmatic and real-time bidding ad spend in the US. They claim “Total US programmatic ad revenue will top nearly $15 billion this year” – Business Insider. What is fueling this growth? Well, it appears mobile and video...

We recently attended TactixX in Munich to discuss the benefits of Mobile RTA and what to be aware of when using that technology to attendees visiting the event. Furthermore, we also shared our thoughts about performance-based campaigns on Mobile RTA. Our slot in the speakers corner was on the...

Today eMarketer released some insightful forecasts for mobile advertising spending and predicts mobile will surpass desktop by next year. In-app mobile ad spending in the US is expected to double from 2014 and will be just shy of $30 billion for this year. “This year, app spending will outpace...

Uplike is one of the most popular social networking apps available on iOS and Android, where users can share, discover interests with friends, family and the rest of the world. With over 80% of their users between the ages of 18-24 and 61% being female, this is a great...

To further increase our reach for Native inventory, we now haveaccess to Tagged on Android, one of the best social networksavailable for meeting new people, making friends, chat, flirt anddating either locally or worldwide. The userbase is 65% female and the majority of inventory currently available is from the...