What does “Splicky” mean?

Splicky is the name of our multichannel demand side platform. It’s an urban expression for “cool” or “smooth”.

See: http://www.urbandictionary.com/define.php?term=splicky

None of us are really the urban type of person. But we think “cool” and “smooth” describe our multichannel DSP very accurately. We are actually very different from the crowd:

• All founders each have ten years of mobile marketing experience.
• Our technology is made in Germany and the USA without any offshore developers.
• We are bootstrapped without institutional investors.

We built a multichannel advertising platform that we actually use of ourselves for our campaigns and leverage the software to external users worldwide.

Splicky is the smooth way of multichannel advertising.