Splicky Mobile Trends 2015
The numbers tell the story. The spend in mobile advertising has been phenomenal over the past few years and Gartner have predicted the market will be worth well over $41.9 billion by 2017. Now that we are fully underway in 2015, what are we to expect for this year...
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What does “Splicky” mean?
Splicky is the name of our multichannel demand side platform. It’s an urban expression for “cool” or “smooth”. See: http://www.urbandictionary.com/define.php?term=splicky None of us are really the urban type of person. But we think “cool” and “smooth” describe our multichannel DSP very accurately. We are actually very different from the crowd: All founders...
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