Category: Mobile advertising

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App Annie have released an interesting chart detailing theworldwide growth of Google Play. The chart illustrates Google Play downloads and app revenuebroken down between Games and Applications. With gaming revenues rising significantly year-on-year, the market share Google Play continues to grow both in developed anddeveloping regions. For more detailed...

We recently attended TactixX in Munich to discuss the benefits of Mobile RTA and what to be aware of when using that technology to attendees visiting the event. Furthermore, we also shared our thoughts about performance-based campaigns on Mobile RTA. Our slot in the speakers corner was on the...

The IAB yesterday released the Mobile Programmatic Playbook to further educate Marketers in the power of using programmaticsolutions for mobile ads. The link can be found here: http://www.iab.net/mobileprogrammatic Having the ability to communicate and deliver your products orservices to the right users at the right time and location is...

It is estimated by 2017, Advertisers will spend over $59.67 billion (U.S. dollars) on mobile advertising worldwide. Our chart visualises the past and future growth per year from 2010 to 2017 and as you can see, the upward trend shows no sign of stagnating. In fact, the worldwide spend is expected to grow...