At the end of September we added the functionality to run programmatic campaigns on Digital Out-of-Home screens. This Feature is released for beta Clients and first campaigns are delivered.
As part of the Goldbach Group we are proud to have been part of the latest campaign which has been delivered for car manufacturer Opel and media agency Carat Switzerland AG. For more infomation please read here. (in German)
(Image source: ZVG)
As Gabriel Blume, Sales Director der Goldbach Media (Switzerland) AG says: „With this succesful first campaign we showed that our customers can utilize the advantages of programmatic buying in digital Out-of-home advertising. Carat has become a first mover to make this new targeting possibilities available for their client Opel.“
Via Splicky, programmatic DOOH campaigns can be distributed on screens of various shopping and travelrelated locations like petrol stations, small shops, post offices, shopping areas and malls in Austria and Switzerland combined with targetings like weather, audiences and time.
Please get in touch if you’d like to know more about programmatic DOOH.
Ok, it’s not suprising that young people are reached best via mobile touchpoint as we call this audience “Digital Natives”. BUT also audiences aged 30-65 show at least 50% actitvity on smartphones while watching TV following the results of the study.
ITS NOT ABOUT 1st or 2nd SCREEN – ITS ABOUT MULTISCREEN
As you may know SPLICKY offers a targeting which helps to extend and support the awareness of the TV advertisements. The mobile campaign is triggered at the moment the TV spot is broadcasted.
HOW DOES IT WORK
Once a TV commercial is on air, the TV signal is analysed by our data partner spotwatch.io and the information is passed to our DSP. The ads go live immediately (within seconds) and can be set for a time span of 5-30min.
All main TV channels can be selected as a filter (DACH REGION).
Preferred ad formats for a TV-Targeting campaign are display ads (320×50, 300×250, 320×480), rich media interstitials and videos.
The TV-Targeting technology can be combined with all regular targeting options of the system and all ad formats.
Whenselectingyour TV Spot, check ifit‘stheright on with a Preview Video andStory-Board.
COMBINE MOBILE TARGETING AND TV SPOTS
TV Spot and Channel
Time (OnAirTime of Mobile Campaign)
City, Zip code, Country, State
Selection of IAB categories or Black-/Whitelist of Apps & Sites
Tablet / Smartphone
Audience Targeting with data providers
Wifi / Carrier
We have supported campaigns for car manufacturers, breweries and also games publishers so far.
When will you extend your TV ads onto mobile?
If you have any question, please don’t hesitate to get in touch.
The IAB Netherlands announced that spending on digital programmatic
display totalled $190.4 million in 2014 which represented year-over-year growth of 38.9%. This trend is going to continue with mobie and video being the key drivers.
From the below chart, mobile accounted for more than 26% of the total
programmatic display ad spending in 2014 which was up from 12% in 2013.
For more detailed insights, please visit eMarketer
An interesting survey recently commissioned by the IAB found that 76% of brand marketers consider programmatic buying as
important but surprisingly, only 27% of them are actually purchasing ads programmatically in the mobile space.
Of those brand marketers that do actively use programmatic
methods, overall 87% say they are happy with the performance of their mobile ads. Furthermore, 14% say their marketing budgets for mobile advertising is expected to increase by more than 50% over the next two years.
For more detailed information, please visit DMNews
Don’t forget to launch your mobile ad campaigns with Splicky today.