An interesting survey recently commissioned by the IAB found that 76% of brand marketers consider programmatic buying as
important but surprisingly, only 27% of them are actually purchasing ads programmatically in the mobile space.
Of those brand marketers that do actively use programmatic
methods, overall 87% say they are happy with the performance of their mobile ads. Furthermore, 14% say their marketing budgets for mobile advertising is expected to increase by more than 50% over the next two years.
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The IAB yesterday released the Mobile Programmatic Playbook to further educate Marketers in the power of using programmatic
solutions for mobile ads. The link can be found here: http://www.iab.net/mobileprogrammatic
Having the ability to communicate and deliver your products or
services to the right users at the right time and location is invaluable especially when Mobile Ad spending continues to grow year-on-year.
The buying and selling of ad space using automation has long been present in the desktop space and mobile has now caught-up but with greater features. For example, Marketers can access data on specific devices, operating system and geo-location even down to within 50 meters (if required)– all this data and more can be accessed and used in real-time, so it is not surprising that so many Advertisers are actively making Programmatic ad buying as a necessity.
Splicky offers Marketers access to all global mobile Real-time
Bidding (RTB) inventory all within one easy to use,
Register for a free account today and launch your Mobile Ad