Tag Archives: eMarketer

Programmatic Digital Ad Spending – Netherlands

The IAB Netherlands announced that spending on digital programmatic
display totalled $190.4 million in 2014 which represented year-over-year growth of 38.9%. This trend is going to continue with mobie and video being the key drivers.

From the below chart, mobile accounted for more than 26% of the total
programmatic display ad spending in 2014 which was up from 12% in 2013.

For more detailed insights, please visit eMarketer

Programmatic Ad Spending Soars in the Netherlands
Programmatic Ad Spending Soars in the Netherlands

Digital Video 2015

Digital video viewing across devices is growing according to new figures
released by eMarketer.

In the US this year, adults will spend an average of 1 hour, 16 minutes each day with video on digital devices – compare that to 2011, where the time spent came up to 21 minutes and digital is driving this upward trend.

For more detailed information, please read the full article by Media Post

US Adults Average Time Spent Per Day with Digital Video (2015)
US Adults Average Time Spent Per Day with Digital Video (2015)

Mobile RTB shows explosive growth

PulsePoint released eye-opening statistics in March 2015 which showed tremendous growth in mobile ad inventory and spending worldwide for real-time bidding (RTB) ads during Q4 2014.

RTB inventory growth were strongest in Asia with close to 192% whilst Europe rose to 177.4% and 150.4% in North America
respectively. Based on the current trend, this growth does not
appear to be slowing down anytime in the near future.

Inventory growth was not the only data given – RTB ad spending is just as impressive. Asia and Europe spending on mobile RTB jumped to 330%. These are startling numbers and what makes these
statistics even more groundbreaking, the spending growth rates were higher than that of desktop.

For more detailed information, please visit eMarketer

Worldwide Mobile RTB Inventory Growth
Worldwide Mobile RTB Inventory Growth
Worldwide Mobile RTB Spending Growth
Worldwide Mobile RTB Spending Growth

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Time spent on mobile devices on the increase in the UK

Recent estimates by eMarketer for 2015 have found that UK adults spend more time on mobile devices than on PC’s for media
consumption online.

On average, adults ill spend 2 hours, 26 minutes each day with mobile devices which is an incredible statistic. This means for the first time in the UK, the total time spend on mobile activities will surpass time spend on desktop/laptops.

For more detailed information, please visit eMarketer

eMarketer - UK time spent on mobile devices 2015
eMarketer – UK time spent on mobile devices 2015