German BVDW, an organisation that represents the interests of companies in the field of digital marketing, has freshly published a whitepaper that gives a guidedance about Mobile Programmatic Advertising. We’re glad that we (Jaduda) have been asked to share some of our insights to a greater audience.
The whitepaper contains information about the German Mobile Programmatic Market and puts this as well into an international context. Furthermore it helps to understand how Mobile is different regarding use cases, formats, creativity and what this influences may have for a programmatic strategy. It also covers technical aspects regarding the distribution of ads In-App or on Mobile Web, as well as what information or data is accesible in bid requests. Additionally it provides information about tracking in a Post-Cookie-Era, about user acquisition and re-engagement of users.
Further information about the Whitepaper here (in German).
Download the full whitepaper as PDF document, for free. (in German)