Mobile RTB shows explosive growth

PulsePoint released eye-opening statistics in March 2015 which showed tremendous growth in mobile ad inventory and spending worldwide for real-time bidding (RTB) ads during Q4 2014.

RTB inventory growth were strongest in Asia with close to 192% whilst Europe rose to 177.4% and 150.4% in North America
respectively. Based on the current trend, this growth does not
appear to be slowing down anytime in the near future.

Inventory growth was not the only data given – RTB ad spending is just as impressive. Asia and Europe spending on mobile RTB jumped to 330%. These are startling numbers and what makes these
statistics even more groundbreaking, the spending growth rates were higher than that of desktop.

For more detailed information, please visit eMarketer

Worldwide Mobile RTB Inventory Growth
Worldwide Mobile RTB Inventory Growth
Worldwide Mobile RTB Spending Growth
Worldwide Mobile RTB Spending Growth

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