Sweet Desire @Dmexco 2017

Splicky was happy to welcome a diverse group of advertisers, publishers and partners to our Goldbach Group booth.  We could satisfy their desires for delicate Swiss chocolate and deep insights into multiscreen advertising, Synchscreen, Hyperlocal, DOOH perspectives and more.

IMG_0125 IMG_1160 IMG_1168 IMG_1172 IMG_3952 IMG_3956 IMG_3997 IMG_4003 IMG_4006 IMG_4007

Programmatic Advertising wächst um fast 40 Prozent

Laut dem Bundesverband Digitale Wirtschaft (BVDW) e.V. lag das in Deutschland durch Programmatic Advertising erwirtschaftete Umsatzvolumen mit 353 Millionen Euro im ersten Halbjahr 2017 um 37 Prozent über dem Vorjahreswert. Mehr Informationen und Zahlen gibt es im neuen Programmatic Advertising Kompass 2017/2018 des BVDW. ..mehr lesen

Jetzt herunterladen! Im  Beitrag ” Mobile Programmatic: Was Werbungtreibende beachten sollten”  gibt Splicky CEO Sven Ruppert praxisnahe Einblicke.

FB_Post_PA_Kompass_2017

Be a first Mover with programmatic DOOH

At the end of September we added the functionality to run programmatic campaigns on Digital Out-of-Home screens. This Feature is released for beta Clients and first campaigns are delivered.

As part of the Goldbach Group we are proud to have been part of the latest campaign which has been delivered for car manufacturer Opel and media agency Carat  Switzerland AG. For more infomation please read here. (in German)

(Image source: ZVG)

As Gabriel Blume, Sales Director der Goldbach Media (Switzerland) AG says: „With this succesful first campaign we showed that our customers can utilize the advantages of programmatic buying in digital Out-of-home advertising.  Carat has become a first mover  to make this new targeting possibilities available for their client Opel.“

Via Splicky, programmatic DOOH campaigns can be distributed on screens of various shopping and travelrelated locations like petrol stations, small shops, post offices, shopping areas and malls in Austria and Switzerland combined with targetings like weather, audiences and time.

Please get in touch if you’d like to know more about programmatic DOOH.

 

#SynchScreen – Second Screen as a Chance

synchscreenA recently published study* reveals that statistically consumer’s attention and awareness are shared onto more than one screens while watching TV.  In that time more than 50% of users browse the internet on their smartphone or tablet.

Second Screen is a Chance to extend your TV reach also on smartphones and tablets by using SynchScreen technology which is embedded in Multscreen DSP Splicky.com .

(Video in German)

 

How to set up a SynchScreen Campaign on Splicky.com?

Only a few steps away, and you can easily extend your reach:

  1. Apply for SynchScreen in your Multiscreen DSP Splicky.com account.
  2. Create a campaign
  3. Create an adgroup and define your targetings
  4. Search for your TV spots and TV Channelssynchscreen_splicky
  5. Upload your creative
  6. Go live!

While and after your campaigns run you have access to extended reports and analytics tools.

 

*Source: Google Consumer Barometer 2016