eMarketer have predicted advertisers in Australia will spend up to $1.36 billion on mobile ads in 2015 based on Q1 results. The
majority of spend is directed to smartphones and this represents a huge 60% increase compared to 2014 spending levels on mobile.
For more detailed information, please visit eMarketer
The IAB Netherlands announced that spending on digital programmatic
display totalled $190.4 million in 2014 which represented year-over-year growth of 38.9%. This trend is going to continue with mobie and video being the key drivers.
From the below chart, mobile accounted for more than 26% of the total
programmatic display ad spending in 2014 which was up from 12% in 2013.
For more detailed insights, please visit eMarketer
Digital video viewing across devices is growing according to new figures
released by eMarketer.
In the US this year, adults will spend an average of 1 hour, 16 minutes each day with video on digital devices – compare that to 2011, where the time spent came up to 21 minutes and digital is driving this upward trend.
For more detailed information, please read the full article by Media Post