Tag Archives: video

MULTISCREEN IS YOURS

tysyncWhat do people do when they watch TV? What do you do, when you watch TV?

PEOPLE USE THEIR SMARTPHONES WHILE WATCHING TV

Well, you might not be surprised that people tend to use their smartphone or tablet while watching TV.  A study of MEC and Goldbach Austria found that, especially in the audience below the age of 30,  more than 75% use their smartphone while watching TV,  47% use a tablet and 32% research online for products which they have seen on TV.

NOT ONLY DIGITAL NATIVES

Ok, it’s not suprising that young people are reached best via mobile touchpoint as we call this audience “Digital Natives”.  BUT also audiences aged 30-65 show at least 50% actitvity on smartphones while watching TV following the results of the study.

ITS NOT ABOUT 1st or 2nd SCREEN – ITS ABOUT MULTISCREEN

As you may know SPLICKY offers a targeting which helps to extend and support the awareness of the TV advertisements. The mobile campaign is triggered at the moment the TV spot is broadcasted.

HOW DOES IT WORK

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  • Once a TV commercial is on air, the TV signal is analysed by our data partner spotwatch.io and the information is passed to our DSP. The ads go live immediately (within seconds) and can be set for a time span of 5-30min.
  • All main TV channels can be selected as a filter (DACH REGION).
  • Preferred ad formats for a TV-Targeting campaign are display ads (320×50, 300×250, 320×480), rich media interstitials and videos.
  • The TV-Targeting technology can be combined with all regular targeting options of the system and all ad formats.

When selecting your TV Spot, check if it‘s the right on with a Preview Video and Story-Board.

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COMBINE MOBILE TARGETING AND TV SPOTS

  • TV Spot and Channel
  • Time (OnAirTime of Mobile Campaign)
  • Day Time
  • City, Zip code, Country, State
  • Selection of IAB categories or Black-/Whitelist of Apps & Sites
  • Browser-language
  • Device
  • Manufacturer
  • Operating System
  • Tablet / Smartphone
  • Audience Targeting with data providers
  • Wifi / Carrier
  • Re-Targeting

We have supported campaigns for car manufacturers, breweries and also games publishers so far.

When will you extend your TV ads onto mobile?

If you have any question, please don’t hesitate to get in touch.

REQUEST A DEMO

Berlin Mobile Companies see changes in App-Advertising!

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Berlin Mobile Companies rock! 😉

Hurrah! We’ve been mentioned in an Article by Adzine regarding  companies that started in providing services for app promotions and nowadays also offer products for brand awareness. The article let’s some of Berlin based mobile companies (Glispa, Fyber, Splicky) explain what changed and  why.

  • Not only Gaming advertisers focus on mobile traffic, therefore customer base has  grown more heterogen, which leads to additional requirements reflecting new types of advertisers.
  • New products like TV Sync have been developed for advertisers to reach users on their smartphones while they watch TV.
  • Further more former Ad Networks nowadays offer their inventory via RTA and restructure themselves as SSPs.
  • Conversion optimization beyond installs gets more important.
  • Besides using  programmatic advertising, some companies also value Influencer Marketing via social channels like Youtube to gain access to new users.

Here you can find the Adzine article in full (German version only).

 

 

Splicky Mobile Trends 2015

The numbers tell the story. The spend in mobile advertising has been phenomenal over the past few years and Gartner have predicted the market will be worth well over $41.9 billion by 2017.

Now that we are fully underway in 2015, what are we to expect for this year in mobile advertising?

Find out the Splicky trends and predictions:

Native
Native advertising on mobile is no longer a new concept – the ad
format which is more engaging without being intrusive has firmly
established itself as an effective ad-format both for branding and
performance. A recent survey conducted by the Association of National Advertisers (ANA), 63% of marketers say they will be spending more on native advertising for 2015.

In terms of performance metrics, we internally see Native as a great opportunity for Marketers to test with Splicky. We see CTR for
Native more than double compared to standard mobile banners and in some cases, up to 8-times higher in conversion rates.

Location
The rise for location based-based advertising has become a very
important component for advertisers, especially retailers. Pin-pointing users via Geo-fencing and beacons has given rise to deliver better quality and more relevancy for users, thus improving the end results for Marketers.

Video
IDG published late last year that 75% of consumers use smartphones to watch online video and 87% use tablets. With this in mind, it is no surprise that many well-known Advertisers and especially gaming juggernauts such Supercell and King are successfully using video to increase their brand presence and at the same time,
generating performance.

I/O
Will we see the end of faxes and manually written I/O’s being sent back and forth this year? It is common knowledge programmatic buying is more efficient and effective in the way ad space can be
acquired. With the advantage of Splicky offering a self-serve platform for Marketers, we certainly want to help streamline that process for the future.

Optimization
Knowing the best channel for acquiring new users and identifying which sources are delivering the best users in terms of engagement, calculating the lifetime or any other measurable metric is becoming increasingly important for Marketers. Therefore the need for
transparency and conversion tracking by source using mobile
programmatic buying enables marketers to better allocate marketing budgets.

Register for a free account with Splicky and launch your
mobile campaigns today.

www.splicky.com