Meet Splicky @Dmexco 2016 in Cologne
Dmexco – The biggest international trade fair for digital marketing in Europe. Here is where media professionals, visionaries and creative thinkers meet! Last year dmexco had more than 950 exhibitors and more than 50’000 visitors.
At Splicky, your dedicated Mobile DSP, we are looking forward to interesting conversations about programmatic Mobile Advertising, Mobile Video, TV Targeting, App Promotions and more…
At this years show we celebrate our latest programmatic targeting features and digital expertise:
TV-Targeting | Broadcast Mobile Ads simultaneously to TV Spots
Digital-Out-of-Home | Data based buying of Ads on Big Screens
Splicky & Goldbach Group | Joint digital services as member of the Group
This year you’ll find us in the fabulous Hall 8.1. at booth E051 sharing a booth with our friends at YOC Mobile Advertising.
Stay cool & smooth and don’t miss to get a smoothie* at our booth 😉
REQUEST A MEETING AT DMEXCO
* while stocks last…
Improve Digital has just released its new overview listing relevant partners within the Display Ecosystem in Germany.
As buying platform specialized in Mobile Advertising we are proud to be listed next to all the desktop players. Mobile RTA gets more and more traction everyday. Create your account today with us!
Display Ecosystem Germany 2016
@ImproveDigital thanks for mentioning us.
Our data partner adsquare just released a new buyers guide to mobile audience data. Thank you for sharing.
“Our whitepaper reveals which campaign goals mobile data is best used for, the types of mobile data available on the market and exactly how this data can be employed in campaign planning. It also explores privacy concerns, audience modelling methods and onboarding capabilities, among other themes essential to any successful mobile programmatic strategy. “
The whitepaper is available as download here.
Within the Splicky DSP you have access to the full potential of 3rd party data (Splicky screenshot – audience targeting options). Just register here and start your campaigns!
In one of the biggest events of the year concerning all things mobile in Barcelona, there were a number of announcements and insights – so for those that were unable to attend the event, here are some of the talked about subjects in which we encountered.
“Wearables” is now a hot topic, the event was dominated by watches, VR headsets and other related products, so this gave a huge insight into the future of wearable technology.
Another popular subject was mobile payments. With Apple having already started their rollout, Samsung are also hot on the trail to incorporate an easy to use payment solution for consumers. With other known payment providers including PayPal, Visa and similar looking at mobile as a payment channel, paying for items or transferring money via our mobile device does not seem that far away.
Of course, being in Barcelona had plenty of fantastic networking events to choose from and a chance to catch up with industry peers and to meet new acquaintances at some great locations. One thing that was noticeable, the number of agencies and marketers in attendance is increasing year-on-year, meaning attending was certainly beneficial for Splicky and we shall certainly be attending next year.
Launch your mobile ad campaigns with Splicky today
As of today, Splicky has officially been certified to run on the Mopub Private Marketplace which operates the world’s largest real-time bidding (RTB) exchange for mobile in-app ads. A big thanks to the fantastic MoPub team for working closely with our “Smooth” Tech Team to enable this important feature and functionality to become available to our Advertisers.
Private Marketplace (PMP) allows Publishers to offer their premium inventory in a much smaller auction environment. The benefit for Advertisers, is that premium inventory can be accessed
with significantly less competition.
A PMP benefits all parties – Publishers can open-up their inventory in a much controlled environment and gives them more flexibility in terms of what Advertisers can access their Ad space.
This is essential when (for example) Publishers demand brand-safe only Advertisers.
For Advertisers, the ability to access inventory programmatically in a non-competitive environment is a huge advantage, especially when it comes to premium traffic.
As Splicky continues to evolve, we are extremely excited to now include a PMP for Advertiser wanting to access premium inventory with our Mobile Demand Side Platform (DSP).
Register for a free account with Splicky and launch your
mobile campaigns today.