German BVDW, an organisation that represents the interests of companies in the field of digital marketing, has freshly published a whitepaper that gives a guidedance about Mobile Programmatic Advertising. We’re glad that we (Jaduda) have been asked to share some of our insights to a greater audience.
The whitepaper contains information about the German Mobile Programmatic Market and puts this as well into an international context. Furthermore it helps to understand how Mobile is different regarding use cases, formats, creativity and what this influences may have for a programmatic strategy. It also covers technical aspects regarding the distribution of ads In-App or on Mobile Web, as well as what information or data is accesible in bid requests. Additionally it provides information about tracking in a Post-Cookie-Era, about user acquisition and re-engagement of users.
Further information about the Whitepaper here (in German).
Download the full whitepaper as PDF document, for free. (in German)
Just recently we’ve been to the Adzine – Mobile Ad Summit in Berlin.
It’s been a pleasure to meet all Mobilistas & Tech-Suppliers from all over Germany, as well as media planners from top agencies and advertisers.
As Mobile Advertising has been a big BuzzWord for the last years, the event helped to understand the current situation in Mobile Advertising, and furthermore educated attendees on how to create good campaigns.
Mobile Programmatic on the rise?
Splicky was invited to take part on a panel discussion about the state of Mobile Programmatic in Germany. All participants have seen a tremendous increase of campaigns processed via programmatic mobile over the last two years. Furthermore it was mentioned that Native Advertising and especially Mobile Video will drive the mobile ad market in the near future, especially on programmatic. However some market standards need to be implemented on the way.
To sum it up, from our point of view it has been a very good event. However, we would love to see more advertisers coming to events like this to discuss about Mobile Advertising and its effect on their business.
Here you can read an adzine article about the event. (in German)
Thank you @Adzine for inviting us to the panel, it has been a pleasure.
Our data partner adsquare just released a new buyers guide to mobile audience data. Thank you for sharing.
“Our whitepaper reveals which campaign goals mobile data is best used for, the types of mobile data available on the market and exactly how this data can be employed in campaign planning. It also explores privacy concerns, audience modelling methods and onboarding capabilities, among other themes essential to any successful mobile programmatic strategy. “
PulsePoint released eye-opening statistics in March 2015 which showed tremendous growth in mobile ad inventory and spending worldwide for real-time bidding (RTB) ads during Q4 2014.
RTB inventory growth were strongest in Asia with close to 192% whilst Europe rose to 177.4% and 150.4% in North America
respectively. Based on the current trend, this growth does not
appear to be slowing down anytime in the near future.
Inventory growth was not the only data given – RTB ad spending is just as impressive. Asia and Europe spending on mobile RTB jumped to 330%. These are startling numbers and what makes these
statistics even more groundbreaking, the spending growth rates were higher than that of desktop.
For more detailed information, please visit eMarketer