Dmexco – The biggest international trade fair for digital marketing in Europe. Here is where media professionals, visionaries and creative thinkers meet! Last year dmexco had more than 950 exhibitors and more than 50’000 visitors.
At Splicky, your dedicated Mobile DSP, we are looking forward to interesting conversations about programmatic Mobile Advertising, Mobile Video, TV Targeting, App Promotions and more…
At this years show we celebrate our latest programmatic targeting features and digital expertise:
TV-Targeting | Broadcast Mobile Ads simultaneously to TV Spots Digital-Out-of-Home | Data based buying of Ads on Big Screens Splicky & Goldbach Group | Joint digital services as member of the Group
This year you’ll find us in the fabulous Hall 8.1. at booth E051 sharing a booth with our friends at YOC Mobile Advertising.
Stay cool & smooth and don’t miss to get a smoothie* at our booth 😉
Just recently we’ve been to the Adzine – Mobile Ad Summit in Berlin.
It’s been a pleasure to meet all Mobilistas & Tech-Suppliers from all over Germany, as well as media planners from top agencies and advertisers.
As Mobile Advertising has been a big BuzzWord for the last years, the event helped to understand the current situation in Mobile Advertising, and furthermore educated attendees on how to create good campaigns.
Mobile Programmatic on the rise?
Splicky was invited to take part on a panel discussion about the state of Mobile Programmatic in Germany. All participants have seen a tremendous increase of campaigns processed via programmatic mobile over the last two years. Furthermore it was mentioned that Native Advertising and especially Mobile Video will drive the mobile ad market in the near future, especially on programmatic. However some market standards need to be implemented on the way.
To sum it up, from our point of view it has been a very good event. However, we would love to see more advertisers coming to events like this to discuss about Mobile Advertising and its effect on their business.
Here you can read an adzine article about the event. (in German)
Thank you @Adzine for inviting us to the panel, it has been a pleasure.
Our data partner adsquare just released a new buyers guide to mobile audience data. Thank you for sharing.
“Our whitepaper reveals which campaign goals mobile data is best used for, the types of mobile data available on the market and exactly how this data can be employed in campaign planning. It also explores privacy concerns, audience modelling methods and onboarding capabilities, among other themes essential to any successful mobile programmatic strategy. “