The IAB yesterday released the Mobile Programmatic Playbook to further educate Marketers in the power of using programmatic
solutions for mobile ads. The link can be found here: http://www.iab.net/mobileprogrammatic
Having the ability to communicate and deliver your products or
services to the right users at the right time and location is invaluable especially when Mobile Ad spending continues to grow year-on-year.
The buying and selling of ad space using automation has long been present in the desktop space and mobile has now caught-up but with greater features. For example, Marketers can access data on specific devices, operating system and geo-location even down to within 50 meters (if required)– all this data and more can be accessed and used in real-time, so it is not surprising that so many Advertisers are actively making Programmatic ad buying as a necessity.
Splicky offers Marketers access to all global mobile Real-time
Bidding (RTB) inventory all within one easy to use,
Register for a free account today and launch your Mobile Ad
The numbers tell the story. The spend in mobile advertising has been phenomenal over the past few years and Gartner have predicted the market will be worth well over $41.9 billion by 2017.
Now that we are fully underway in 2015, what are we to expect for this year in mobile advertising?
Find out the Splicky trends and predictions:
Native advertising on mobile is no longer a new concept – the ad
format which is more engaging without being intrusive has firmly
established itself as an effective ad-format both for branding and
performance. A recent survey conducted by the Association of National Advertisers (ANA), 63% of marketers say they will be spending more on native advertising for 2015.
In terms of performance metrics, we internally see Native as a great opportunity for Marketers to test with Splicky. We see CTR for
Native more than double compared to standard mobile banners and in some cases, up to 8-times higher in conversion rates.
The rise for location based-based advertising has become a very
important component for advertisers, especially retailers. Pin-pointing users via Geo-fencing and beacons has given rise to deliver better quality and more relevancy for users, thus improving the end results for Marketers.
IDG published late last year that 75% of consumers use smartphones to watch online video and 87% use tablets. With this in mind, it is no surprise that many well-known Advertisers and especially gaming juggernauts such Supercell and King are successfully using video to increase their brand presence and at the same time,
Will we see the end of faxes and manually written I/O’s being sent back and forth this year? It is common knowledge programmatic buying is more efficient and effective in the way ad space can be
acquired. With the advantage of Splicky offering a self-serve platform for Marketers, we certainly want to help streamline that process for the future.
Knowing the best channel for acquiring new users and identifying which sources are delivering the best users in terms of engagement, calculating the lifetime or any other measurable metric is becoming increasingly important for Marketers. Therefore the need for
transparency and conversion tracking by source using mobile
programmatic buying enables marketers to better allocate marketing budgets.
Register for a free account with Splicky and launch your
mobile campaigns today.