Just recently we’ve been to the Adzine – Mobile Ad Summit in Berlin.
It’s been a pleasure to meet all Mobilistas & Tech-Suppliers from all over Germany, as well as media planners from top agencies and advertisers.
As Mobile Advertising has been a big BuzzWord for the last years, the event helped to understand the current situation in Mobile Advertising, and furthermore educated attendees on how to create good campaigns.
Mobile Programmatic on the rise?
Splicky was invited to take part on a panel discussion about the state of Mobile Programmatic in Germany. All participants have seen a tremendous increase of campaigns processed via programmatic mobile over the last two years. Furthermore it was mentioned that Native Advertising and especially Mobile Video will drive the mobile ad market in the near future, especially on programmatic. However some market standards need to be implemented on the way.
To sum it up, from our point of view it has been a very good event. However, we would love to see more advertisers coming to events like this to discuss about Mobile Advertising and its effect on their business.
Here you can read an adzine article about the event. (in German)
Thank you @Adzine for inviting us to the panel, it has been a pleasure.
In our day to day business we are part of our clients huge marketing machinery, which is brand and performance-driven.
Creating successful and meaningful results for our clients not only means to provide the best demand-side-technolgy for mobile traffic, but also to cooperate and collaborate with a large variety of providers for content, adserving, tracking, data, fraud detection, analytics. Nowadays also with providers to measure and synchronize TV Spots, which supports our new and hottest product “Mobile TV Sync”.
Having said that, it does not surprise that you will find nearly 4000 solution providers in the latest chiefmartec Marketing technology landscape. In comparison to last year the amount of logos has nearly doubled in 2016. Chiefmartecs author Scott Brinkler believes that this is due to fact that clients have not only one major platform to organize marketing technolgy, but several, which eventually leads to all full stack of 3rd party solution providers docking into large players – making the picture complete.