Our data partner adsquare just released a new buyers guide to mobile audience data. Thank you for sharing.
“Our whitepaper reveals which campaign goals mobile data is best used for, the types of mobile data available on the market and exactly how this data can be employed in campaign planning. It also explores privacy concerns, audience modelling methods and onboarding capabilities, among other themes essential to any successful mobile programmatic strategy. “
The whitepaper is available as download here.
Within the Splicky DSP you have access to the full potential of 3rd party data (Splicky screenshot – audience targeting options). Just register here and start your campaigns!
In February 2015, Celtra informed the industry that 61% of all mobile ad impressions in Q4 2014 were served in apps compared with web browsers based on the campaigns which ran on their platform.
iOS marginally came out on top regarding impressions served at 53% whilst Android achieved 44% respectfully. In terms of devices, 87% came from smartphones with 13% on tablets.
For more detailed information visit the Celtra website: http://www.celtra.com/knowledge
Splicky is directly integrated with Celtra which allows Advertisers and Agencies access to a single platform for streamlined ad creation, performance optimised serving and consolidating reporting with common metrics across all screens using rich media and video.
Launch your mobile ad campaigns with Splicky today
As of today, Splicky has officially been certified to run on the Mopub Private Marketplace which operates the world’s largest real-time bidding (RTB) exchange for mobile in-app ads. A big thanks to the fantastic MoPub team for working closely with our “Smooth” Tech Team to enable this important feature and functionality to become available to our Advertisers.
Private Marketplace (PMP) allows Publishers to offer their premium inventory in a much smaller auction environment. The benefit for Advertisers, is that premium inventory can be accessed
with significantly less competition.
A PMP benefits all parties – Publishers can open-up their inventory in a much controlled environment and gives them more flexibility in terms of what Advertisers can access their Ad space.
This is essential when (for example) Publishers demand brand-safe only Advertisers.
For Advertisers, the ability to access inventory programmatically in a non-competitive environment is a huge advantage, especially when it comes to premium traffic.
As Splicky continues to evolve, we are extremely excited to now include a PMP for Advertiser wanting to access premium inventory with our Mobile Demand Side Platform (DSP).
Register for a free account with Splicky and launch your
mobile campaigns today.