All posts by Roman

Splicky Mobile Trends 2015

The numbers tell the story. The spend in mobile advertising has been phenomenal over the past few years and Gartner have predicted the market will be worth well over $41.9 billion by 2017.

Now that we are fully underway in 2015, what are we to expect for this year in mobile advertising?

Find out the Splicky trends and predictions:

Native
Native advertising on mobile is no longer a new concept – the ad
format which is more engaging without being intrusive has firmly
established itself as an effective ad-format both for branding and
performance. A recent survey conducted by the Association of National Advertisers (ANA), 63% of marketers say they will be spending more on native advertising for 2015.

In terms of performance metrics, we internally see Native as a great opportunity for Marketers to test with Splicky. We see CTR for
Native more than double compared to standard mobile banners and in some cases, up to 8-times higher in conversion rates.

Location
The rise for location based-based advertising has become a very
important component for advertisers, especially retailers. Pin-pointing users via Geo-fencing and beacons has given rise to deliver better quality and more relevancy for users, thus improving the end results for Marketers.

Video
IDG published late last year that 75% of consumers use smartphones to watch online video and 87% use tablets. With this in mind, it is no surprise that many well-known Advertisers and especially gaming juggernauts such Supercell and King are successfully using video to increase their brand presence and at the same time,
generating performance.

I/O
Will we see the end of faxes and manually written I/O’s being sent back and forth this year? It is common knowledge programmatic buying is more efficient and effective in the way ad space can be
acquired. With the advantage of Splicky offering a self-serve platform for Marketers, we certainly want to help streamline that process for the future.

Optimization
Knowing the best channel for acquiring new users and identifying which sources are delivering the best users in terms of engagement, calculating the lifetime or any other measurable metric is becoming increasingly important for Marketers. Therefore the need for
transparency and conversion tracking by source using mobile
programmatic buying enables marketers to better allocate marketing budgets.

Register for a free account with Splicky and launch your
mobile campaigns today.

www.splicky.com