A recently published study* reveals that statistically consumer’s attention and awareness are shared onto more than one screens while watching TV. In that time more than 50% of users browse the internet on their smartphone or tablet.
Second Screen is a Chance to extend your TV reach also on smartphones and tablets by using SynchScreen technology which is embedded in Multscreen DSP Splicky.com .
(Video in German)
How to set up a SynchScreen Campaign on Splicky.com?
Only a few steps away, and you can easily extend your reach:
- Apply for SynchScreen in your Multiscreen DSP Splicky.com account.
- Create a campaign
- Create an adgroup and define your targetings
- Search for your TV spots and TV Channels
- Upload your creative
- Go live!
While and after your campaigns run you have access to extended reports and analytics tools.