At the end of September we added the functionality to run programmatic campaigns on Digital Out-of-Home screens. This Feature is released for beta Clients and first campaigns are delivered.
As part of the Goldbach Group we are proud to have been part of the latest campaign which has been delivered for car manufacturer Opel and media agency Carat Switzerland AG. For more infomation please read here. (in German)
(Image source: ZVG)
As Gabriel Blume, Sales Director der Goldbach Media (Switzerland) AG says: „With this succesful first campaign we showed that our customers can utilize the advantages of programmatic buying in digital Out-of-home advertising. Carat has become a first mover to make this new targeting possibilities available for their client Opel.“
Via Splicky, programmatic DOOH campaigns can be distributed on screens of various shopping and travelrelated locations like petrol stations, small shops, post offices, shopping areas and malls in Austria and Switzerland combined with targetings like weather, audiences and time.
Please get in touch if you’d like to know more about programmatic DOOH.
A recently published study* reveals that statistically consumer’s attention and awareness are shared onto more than one screens while watching TV. In that time more than 50% of users browse the internet on their smartphone or tablet.
Second Screen is a Chance to extend your TV reach also on smartphones and tablets by using SynchScreen technology which is embedded in Multscreen DSP Splicky.com .
(Video in German)
How to set up a SynchScreen Campaign on Splicky.com?
Only a few steps away, and you can easily extend your reach:
- Apply for SynchScreen in your Multiscreen DSP Splicky.com account.
- Create a campaign
- Create an adgroup and define your targetings
- Search for your TV spots and TV Channels
- Upload your creative
- Go live!
While and after your campaigns run you have access to extended reports and analytics tools.
*Source: Google Consumer Barometer 2016
Like last year, our SPLICKY COO has initiated a Movember Activity. It has been a challenge, but a lot money was raised and we can proudly say that the team reached Position 26 in Germany.
Great thanks to all donors!
Movember is over! For some it’s the time to finally shave and for some it’s the start to grow their beard again.
See u, next year!