New whitepaper about Mobile Programmatic Advertising, by BVDW


German BVDW, an organisation that represents the interests of companies in the field of digital marketing, has freshly published a whitepaper that gives a guidedance about Mobile Programmatic Advertising.   We’re glad that we (Jaduda) have been asked to share some of our insights to a greater audience.

The whitepaper contains information about the German Mobile Programmatic Market and puts this as well into an international context. Furthermore it helps to understand how Mobile is different regarding use cases, formats, creativity and what this influences may have for a programmatic strategy. It also covers technical aspects regarding the distribution of ads In-App or on Mobile Web, as well as what information or data is accesible in bid requests. Additionally it provides information about tracking in a Post-Cookie-Era, about user acquisition and re-engagement of users.

Further information about the Whitepaper here (in German).

Download the full whitepaper as PDF document, for free. (in German)


Quick Recap – Mobile Ad Summit in Berlin (21st April)

Just recently we’ve been to the Adzine – Mobile Ad Summit in Berlin.

It’s been a pleasure to meet all Mobilistas & Tech-Suppliers from all over Germany, as well as media planners from top agencies and advertisers.

As Mobile Advertising has been a big BuzzWord for the last years, the event helped to understand the current situation in Mobile Advertising, and furthermore educated attendees on how to create good campaigns.

Panel about Mobile Programmatic, Mobile Ad Summit Berlin
Alexander Schott vom Admanager Forum moderierte das Programmatic Panel mit Patrick Kollmann (Addapptr) Holger Mevs (Adform),Heiko Kasper (Splicky) und Dirk Kraus (YOC)., Foto: Sera-Zöhre Kurc Photagraphy ©ADZINE

Mobile Programmatic on the rise?

Splicky was invited to take part on a panel discussion about the state of Mobile Programmatic in Germany.  All participants have seen a tremendous increase of campaigns processed via programmatic mobile over the last two years. Furthermore it was mentioned that Native Advertising and especially Mobile Video will drive the mobile ad market in the near future, especially on programmatic. However some market standards need to be implemented on the way.

To sum it up, from our point of view it has been a very good event. However, we would love to see more advertisers coming to events like this to discuss about Mobile Advertising and its effect on their business.

Here you can read an adzine article about the event. (in German)

Thank you @Adzine for inviting us to the panel, it has been a pleasure.

2nd Appsworld in Berlin – Lets meet!


Appsworld is coming to Berlin for the 2nd time and as last year,  it’ll be a class reunion of people who had mobile on their agenda for quite a while 😉

As always Appsworld has put up a decent lineup and this year, I hope and believe, that the Berlin transportation services will not be on strike 😉

We’ll be walking around and have a quick chats. If you’d like to meet up – please click here to schedule a meeting.


Programmatic Breakfast

Digital tablet and cup of tea on old wooden table
Digital tablet and cup of tea on old wooden table

As you know we are part of the Goldbach Group in Switzerland.

It’s about time to have a programmatic breakfast and discuss buying processes and how the media landscape (focus on Switzerland) will probably change.

We’ll have a Keynote from Alex Duphorn from Goldbach Media, a status-quo report for Switzerland of Pubmatics Eric Hall and quick intro from our CEO Sven Ruppert about programmatic in a Mobile World.

The breakfast continues with a panel discussion “Adapt or die?” between the speakers, OMGs Hans Bardohl and moderator Goldbachs Ronie Bürgin.

The breakfast takes part in the Headquarter of Goldbach Group in Küsnacht on April, 19th starting at 9am.

Hurry, space is limited and a seat or participation at the event is not guaranteed. Please note, that all presentations and discussions will be held in German language.

Further information and agenda you will find here.  We are sorry, but the breakfast is already booked out. 😉