Marketing Technology Landscape – a crowded place, but platforms go hand in hand?

In our day to day business we are part of our clients huge marketing machinery, which is brand and performance-driven.

Creating successful and meaningful results for our clients not only means to provide the best demand-side-technolgy for mobile traffic, but also to cooperate and collaborate with a large variety of providers for content, adserving, tracking, data, fraud detection, analytics. Nowadays also with providers to measure and synchronize TV Spots, which supports our new and hottest product “Mobile TV Sync”.

Having said that, it does not surprise that you will find nearly 4000 solution providers in the latest chiefmartec Marketing technology landscape.  In  comparison to last year the amount of logos has nearly doubled in 2016. Chiefmartecs author Scott Brinkler believes that this is due to fact that clients have not only one major platform to organize marketing technolgy, but several, which eventually leads to all full stack of 3rd party solution providers docking into large players – making the picture complete.

See the full landscape by clicking here.

And yes – gladly we made it, onto the Mobile Marketing section next to some of our market companions  😉

chiefmartec_overview_march2016

 

Berlin Mobile Companies see changes in App-Advertising!

iStock_000015403773Large_1

Berlin Mobile Companies rock! 😉

Hurrah! We’ve been mentioned in an Article by Adzine regarding  companies that started in providing services for app promotions and nowadays also offer products for brand awareness. The article let’s some of Berlin based mobile companies (Glispa, Fyber, Splicky) explain what changed and  why.

  • Not only Gaming advertisers focus on mobile traffic, therefore customer base has  grown more heterogen, which leads to additional requirements reflecting new types of advertisers.
  • New products like TV Sync have been developed for advertisers to reach users on their smartphones while they watch TV.
  • Further more former Ad Networks nowadays offer their inventory via RTA and restructure themselves as SSPs.
  • Conversion optimization beyond installs gets more important.
  • Besides using  programmatic advertising, some companies also value Influencer Marketing via social channels like Youtube to gain access to new users.

Here you can find the Adzine article in full (German version only).