Business Insider has recently published their new in-depth research on present and future programmatic and real-time bidding ad spend in the US.
They claim “Total US programmatic ad revenue will top nearly $15 billion this year” – Business Insider.
What is fueling this growth? Well, it appears mobile and video RTB are the main factors behind the exponential growth.
BI also claim that four-fifths of agencies as well as brands are
already taking advantage of the programmatic method of buying
To find out more in-depth analysis, visit Business Insider
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