Google Play Growth

App Annie have released an interesting chart detailing the
worldwide growth of Google Play.

The chart illustrates Google Play downloads and app revenue
broken down between Games and Applications.

With gaming revenues rising significantly year-on-year, the market share Google Play continues to grow both in developed and
developing regions.

For more detailed insights, please visit  App Annie

App Annie - Google Play
App Annie – Google Play

Splicky – New interface and features

Today, we have updated our self-serve platform to help you create and setup campaigns much faster and easier than ever before.

Some of the new features include an enhanced UX with the ability to add and remove targeting settings with ease.

We’ve partnered with some of the best Data Providers in the Mobile Ad-tech space which enables all Advertisers to target by Audience.

Our reporting interface has been completely revamped which displays the data in a more presentable manner and can be customized to your preference.

Our Private Marketplace (PMP) is now fully available for those Advertisers wanting to buy large guaranteed volumes of traffic with specific Publishers outside the live auction environment.

We have updated our feature for creating Publisher black/whitelists – now you can create your own Global list and import them to any campaign.

Check out our platform today!

Splicky new interface 2015
Splicky new interface 2015

Programmatic Digital Ad Spending – Netherlands

The IAB Netherlands announced that spending on digital programmatic
display totalled $190.4 million in 2014 which represented year-over-year growth of 38.9%. This trend is going to continue with mobie and video being the key drivers.

From the below chart, mobile accounted for more than 26% of the total
programmatic display ad spending in 2014 which was up from 12% in 2013.

For more detailed insights, please visit eMarketer

Programmatic Ad Spending Soars in the Netherlands
Programmatic Ad Spending Soars in the Netherlands

Digital Video 2015

Digital video viewing across devices is growing according to new figures
released by eMarketer.

In the US this year, adults will spend an average of 1 hour, 16 minutes each day with video on digital devices – compare that to 2011, where the time spent came up to 21 minutes and digital is driving this upward trend.

For more detailed information, please read the full article by Media Post

US Adults Average Time Spent Per Day with Digital Video (2015)
US Adults Average Time Spent Per Day with Digital Video (2015)