eMarketer have claimed that mobile ad spending will rise above $100 in 2016 and will account for more than 50% of all digital ads.
As the number of consumers with mobile smartphone devices
continues to rise (especially in developing markets), Marketers are naturally following with mobile advertising dollars.
With no surprise, U.S. and China are driving the early growth but by 2018, it is predicted Brazil and Indonesia will jump significantly in the mobile ad market spend.
For more detailed information, please visit eMarketer