In February 2015, Celtra informed the industry that 61% of all mobile ad impressions in Q4 2014 were served in apps compared with web browsers based on the campaigns which ran on their platform.
iOS marginally came out on top regarding impressions served at 53% whilst Android achieved 44% respectfully. In terms of devices, 87% came from smartphones with 13% on tablets.
For more detailed information visit the Celtra website: http://www.celtra.com/knowledge
Splicky is directly integrated with Celtra which allows Advertisers and Agencies access to a single platform for streamlined ad creation, performance optimised serving and consolidating reporting with common metrics across all screens using rich media and video.
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